A points-and-discount program is a tax on margin. We build the other kind — programs that bring lapsed customers back and travel with the customer across every brand and country.
Most loyalty programs reward customers for what they were going to do anyway.
Spend, collect, redeem at a discount — the behavior didn't change, the program just gave them a discount for being already loyal. 1Rewards is built on the opposite premise: loyalty as a behavioral product, not an accounting one.
Static tiers reward customers who'd come back anyway and miss the ones quietly slipping away.
1Rewards reads visit cadence, recency, basket evolution, and engagement — not just spend. Tiers shift as behavior shifts.
You only notice a regular has stopped coming when they've been gone three months.
1Rewards flags lapsed members the moment their cadence breaks and triggers reactivation flows automatically.
Loyalty stops at the airport. The customer who earned in Dubai doesn't exist in your Riyadh program.
One program — one identity, one balance, one set of rules — managed centrally and felt locally.
Word of mouth drives your best customers, but you have no way to track or scale it.
Built-in referral attribution, ambassador tiers, and social-share rewards. Lifetime value of every referred customer attributed back to the source.
For Tim Hortons across the GCC, 1Rewards runs as a single program — one membership, one balance — across all six countries. Earn in Dubai, redeem in Riyadh.
About 30 minutes. We'll tailor it to your operation.
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