Third-party delivery platforms take your margins and your data. Here's why owning the customer relationship is the single most important strategic move for F&B brands in 2026.
Every order through a third-party platform costs you 25-35% in commission. But the real cost isn't the fee — it's the data you lose. When a customer orders through an aggregator, you don't know their name, their preferences, or how often they visit.
A branded ordering experience — your app, your website, your brand — changes everything. You capture first-party data, build loyalty, and create a relationship that survives the next platform change.
Brands that invest in direct channels see a 40% higher customer lifetime value within the first year. That's not a marginal improvement — it's a transformation.
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